Cole Medical is a leading medical billing company in New Jersey, providing medical billing services to various specialties including anesthesia, pain management, orthopedics, and obstetrics.
When they approached us about redesigning their logo, we wanted to make sure it stayed simple and professional. The very first thing they requested, was that people would be able to look at the logo, and instantly know what type of business it was. Sometimes this can be very difficult to convey, because many logos consist only of text. To make it easily recognizable, we decided to incorporate a caduceus in the logo to make it very clear that it was a medical based business.